Search engines

Google is by far the most popular search engine and as a massive player sets a lot of the rules, as such, we concentrate most of our efforts towards Google while not forgetting Bing and Yahoo. SEO at the search engine level is complex and uses many algorithms to return the best and most relevant results given that there are over 1.5 billion websites to search worldwide. At a basic level search engines remain just a big database that stores information about websites and matches content relevant to the search input.

How does it all work?

Well, come on, who truly knows? I don't think Google is giving away their business model any time soon! We just follow the rules when setting up your website. Search engines such as Google are clever, very clever, they go way beyond just matching search input to published website content. If your car were to break down in London and you use your mobile phone to look for breakdown services, it is very unlikely that you will get results from a breakdown company based in Edinburgh. Similarly, if you are a window cleaner who works in a small area of London, there is little point in you being listed as a result for someone searching for a window cleaner in Edinburgh.

There are many things to consider relating to SEO when building a website. SEO is not something that you can set up once and forget. If you wish to achieve a constant high ranking SEO must be considered as a work in progress to remain relevant and compliant. We will advise you on keeping things relevant on your site and introduce you to analysing data on your hosting server and setting up analytics as we build your website. Ongoing support for SEO can be provided at a discount by purchasing one of our support packages.

Can you guarantee a high ranking? 

By asking that, you mean to say, "Will I be on the first page", right? And the answer, Well, Yes and No. Let's start with No! As we have said, by following the rules that search engines set we stand an excellent chance (and we do in many cases) of getting you a high ranking organically or for free, but no one can guarantee that long term.

Then again, we could say Yes, but how big is your wallet? We could guarantee you would receive a top ranking on the first page, but it comes down to "how big is your budget." Do you depend on local, county, country or worldwide customers? When parting with money, ensure you have things set up correctly, there is little point in paying for clicks from America if your service is only provided within the UK.